The Issue

We're not paying enough attention to nutrition.

As parents, we work hard to give our children every possible advantage in life.
Yet all too often we don't have the time (or don't make the time) to look after their nutritional health.

We're too busy. We don't completely understand the complexities ourselves. And we're battling some pretty formidable enemies such as junk food and fast food.

As a result, our children eat and drink too much sugar, consume too many empty calories, and don't eat enough of the good things they need - especially fresh fruits and vegetables.

Here are a few of the startling statistics:

22 million children in the EU are overweight, and of these 5.1 million are obese. 1 child in 4 is already overweight or obese – and the number of cases is rising by more than 400 000 a year.
(World Health Organisation www.who.int - Inter national Obesity Task Force IOTF www.iotf.org)
Nearly 50% of obese adolescents remain obese as adults.
(International Journal of Obesity)
Documentary evidence shows that the consumption of fruit and vegetables and thus of important vitamins and plant components lies below the daily recommended values. The most commonly eaten foods by 80% of 1700 children and adolescents aged 4 to 18 were:

White bread
Savoury snacks
Crisps
Biscuits, boiled, mashed and baked potatoes
Chocolate confectionery

Most frequently consumed drinks:

Soft drinks.
(UK National Diet and Nutrition Survey)

Children eat less than half the recommended five portions of fruit and vegetables a day. In an average week, one in five 4-18 year olds eats no fruit at all.
(UK National Diet and Nutrition Survey of Children)

We're not paying enough attention to good nutrition and our children are paying the price.

United Kingdom & Ireland